Being in the life insurance or lifetime mortgage business means that you have a tough sale to make and even more explaining to do when it comes to approaching potential clients. No one likes the idea of having to pay for yet another insurance policy when faced with so many expenses as it is on a daily basis. But life insurance is important because one cannot predict what will happen and we need to be prepared. Life insurance can be tricky business though and by providing the service you will be inundated with questions from clients, some of these questions will be fairly straightforward and easy to answer while others will be trickier. In order to save you and your potential clients’ time, it is essential to have a quality Frequently Asked Questions (FAQs) section.
Structuring the Page
A good FAQs page will be concise and to the point without coming across as patronizing or condescending. By sticking to facts and using clear language this can be achieved easily.
Another element that distinguishes a good frequently asked questions section from a great one is how thorough the section is. While you don’t want clients to scroll down for ages, adding links and categorizing the most commonly asked questions about lifetime mortgages and equity release makes it easy for both you and your client. Make sure you don’t gloss over tough questions and rather answer them as honestly as you can. Transparency is becoming an increasingly important component of business ethics and by being frank in your FAQs section you add to your organisation’s reputation – crucial in today’s tough market.
You can always have a shortened menu of information so the client has to click on the questions that they want. This will take them directly to their questions without having to scroll through a lot of details. You may also break it up into sections that will make it easier to go through.
Explaining Life Insurance
Life insurance is a financial product that often goes with lifetime mortgages. It is a means to repay the loans so that the home does not need to be sold. If you have clients that are looking into lifetime mortgages or home reversion as a form of equity release, then you might need to have more of an explanation than just life insurance. You still want to highlight your products and services. You still need to be detailed about life insurance, but you can definitely go into other discussions.
Explaining more than Life Insurance
By explaining each type of lifetime mortgage plan, its benefits, drawbacks and which type of individual it is best suited to, the client can begin to get an idea of what type of lifetime mortgage plan he or she needs. When you are approached, a lot of time is saved because it is only the finer details that need to be ironed in relation to the specific lifetime mortgage plan your client wants to take out. Furthermore, without a good FAQ section your business runs the risk of not being taken seriously and it today’s tough market, can you really afford that?
Independent or Specific Advise
It needs to be clear what you do. Are you an independent adviser? If so then your questions might need to be changed slightly from the specific advice a financial company would offer. Most people who are seeking independent advice are looking to see if there are contradictions and often comparing products. They want to know a great deal about the products and potential services.
Someone that is on a financial product website that is specific to a company wants answers to the company’s products and not general questions. If you can set up your FAQs section appropriately, this will definitely gain you more consumers and referrals in the end.
Conclusions on FAQs Pages
Now that you have read through this section on frequently asked questions and how you should set up the page, it is time to see if you have followed through. Create a check list from the article to determine if you have mentioned everything that should be mentioned. Also make certain the look of the website section is appropriate. Make certain that anyone on your site can find the page in various ways from the site map to various menus. It is essential not only to have the information, but to make certain a reader can find the links to the page you just worked so hard on to create for them.